As a family company, we understand responsibility above all with regard to the development of future generations.
We want to help children in emergency situations to once again be able to lead a life in a family environment and thus to give them a home. We work with strong partners so that our help arrives exactly where it is needed most. Because together we can achieve more.
Dr. Oetker has maintained an intensive partnership with SOS-Kinderdorf e.V. since 2008. This means that the family company assumes social responsibility and focuses on the family as a “piece of home”. The aim of the partnership is to improve the living conditions of disadvantaged children and young people and to help them grow up to be happy, self-confident, independent and responsible people.
The start of this long-term cooperation was the financial support for the construction and maintenance of two houses in the SOS Children's Village Harksheide near Hamburg. In the following years, Dr. Oetker supported various other construction projects for SOS Children's Villages in Bremen, Gera and Lippe. In addition, Dr. Oetker is increasingly promoting the SOS Family Center in the Hamburg district of Dulsberg, a lively part of the city where many socially disadvantaged families live. The SOS facility supports children, young adults and families in a wide variety of problem areas and tries to contribute to more equal opportunities. A new family center is currently being built near the old location, and four Children's Village families are expected to move into it in 2020.
Dr. Oetker not only supports SOS Children's Villages financially, but also in the form of joint activities. Every year at Christmas time, we invite children to the Dr. Oetker test kitchen in Bielefeld to bake cookies together. In the course of this Christmas baking event the wish tree campaign is also very well received: Children and young people from the SOS Children's Villages hang wish lists on our Christmas tree, which are then fulfilled with great joy by our employees just in time for Christmas.
Our international colleagues are also enthusiastic about our commitment to SOS Children's Villages. As of now, more than 20 Dr. Oetker regional companies have entered into partnerships with SOS Children's Villages.
For example, our Finnish national company supports SOS Children's Villages in Espoo and Vantaa in providing the children's village families with apartments in which they can live in conventional surroundings. Where there is no local SOS Children's Village, institutions receive international support. For example, the Eldoret SOS Children's Village in Kenya, which receives support from our national company in Denmark, or the Mbombela Children's Village in South Africa, which is supported by the national company in the Netherlands.
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