In order to embody sustainability it must also be anchored in the organization.
To this end, we established the first cross-divisional and cross-functional Dr. Oetker Sustainability Committee in Germany in 2014. The first task was to develop the sustainability strategy and coordinate its implementation.
Particularly in connection with the implementation of individual goals, it became clear that many sustainability issues can be seen and addressed globally in an international context. That is why the sustainability committee was reorganized in 2016 and reports directly to the international management board. In addition to the sustainability officer, the committee now includes five people who are responsible for international functional areas and/or national companies. Furthermore, local sustainability promoters were named in each Dr. Oetker national company. They are in direct contact with the committee, communicate sustainability activities in the respective national company and support the planning and implementation of measures.
With this, Dr. Oetker has laid the foundation for systematically and comprehensively tackling the relevant sustainability issues.
Why is the topic of sustainability important to Dr. Oetker in your opinion?
Without specifically referring to the term at the time, aspects of sustainability have been important to Dr. Oetker ever since the company was founded in 1891. Be it with social facilities for employees, with support for cultural and social projects, with environmental protection activities or with the support for SOS Children's Villages – the company has always wanted to contribute to the socio-political issues of the day and thus to sustainability.
What does this mean on a day-to-day basis?
Every day, our consumers around the world place their trust in the high quality and safety of our products. Confirming and renewing this trust that has existed for decades is an important part of our work. It is also important to meet changing consumer requirements. A change is taking place in society with regard to eating habits. There is a desire for more convenience, but also for more naturalness and transparency. In our day-to-day work, we try to pick up on these developments and promote them.
In general, where do you see the greatest challenges for the future in the broad field of sustainability?
It will be important for the success of our efforts to set the right priorities, in other words to select from the multitude of topics, those that are relevant for Dr. Oetker and where we can make a meaningful contribution. It is also a matter of realistically assessing one's own capabilities and communicating them convincingly. To this end, it is important to have a continuous and constructive exchange with the relevant stakeholder groups, both internally and externally.
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