strategy & Management

Our Sustainability Organization

In order to embody sustainability it must also be anchored in the organization.

To this end, we established the first cross-divisional and cross-functional Dr. Oetker Sustainability Committee in Germany in 2014. The first task was to develop the sustainability strategy and coordinate its implementation.

Particularly in connection with the implementation of individual goals, it became clear that many sustainability issues can be seen and addressed globally in an international context. That is why the sustainability committee was reorganized in 2016 and reports directly to the international management board. In addition to the sustainability officer, the committee now includes five people who are responsible for international functional areas and/or national companies. Furthermore, local sustainability promoters were named in each Dr. Oetker national company. They are in direct contact with the committee, communicate sustainability activities in the respective national company and support the planning and implementation of measures. 

With this, Dr. Oetker has laid the foundation for systematically and comprehensively tackling the relevant sustainability issues.  

Interview with Dr. Judith Güthoff, Compliance and Sustainability Officer at Dr. Oetker

Why is the topic of sustainability important to Dr. Oetker in your opinion?

Without specifically referring to the term at the time, aspects of sustainability have been important to Dr. Oetker ever since the company was founded in 1891. Be it with social facilities for employees, with support for cultural and social projects, with environmental protection activities or with the support for SOS Children's Villages – the company has always wanted to contribute to the socio-political issues of the day and thus to sustainability.

What does this mean on a day-to-day basis?

Every day, our consumers around the world place their trust in the high quality and safety of our products. Confirming and renewing this trust that has existed for decades is an important part of our work. It is also important to meet changing consumer requirements. A change is taking place in society with regard to eating habits. There is a desire for more convenience, but also for more naturalness and transparency. In our day-to-day work, we try to pick up on these developments and promote them.

In general, where do you see the greatest challenges for the future in the broad field of sustainability?

It will be important for the success of our efforts to set the right priorities, in other words to select from the multitude of topics, those that are relevant for Dr. Oetker and where we can make a meaningful contribution. It is also a matter of realistically assessing one's own capabilities and communicating them convincingly. To this end, it is important to have a continuous and constructive exchange with the relevant stakeholder groups, both internally and externally. 

 

Tracking consent

We would be happy if you agreed that we and our partners use cookies and similar technologies to understand how you use our website. This enables us to better understand your user behaviour and adapt our website accordingly. Furthermore, we and our partners would like to use this data for personalised offers on their platforms. If you agree to this, please click on "Agree". Please refer to our privacy policy  for detailed information. You can change your mind at any time.

Necessary features

We need these cookies and similar technologies to enable the basic functions of our website. This includes, for example, saving these settings. This is strictly necessary so that you cannot switch this off.

Always active
Analytics and personalisation

In addition, we would like to learn more about how you use our website in order to optimise it for you and other users. To this end, we use cookies and similar technologies that map user behaviour and thus help us to improve our offer for you.

Yes

No

(Re-)Marketing / data sharing with third parties

To ensure that we can tailor our marketing campaigns to your needs, we collect how you come to our website and how you interact with our advertisements. This helps us to make not only our ads, but also our content even better for you. Our marketing partners also use this information for their own purposes, e.g. to personalise your account or profile on their platform.

Yes

No